2017 RedEye Rebrand

See The Work

About

It’s all about experience. Ours makes yours better.

We work with health and medical clients who have more challenges than they have time. We solve them using a rare blend of marketing savvy, industry expertise, strategic thinking, stellar creative and outstanding execution. Whether you need to talk to the interventionalist in the cath lab, the new parents of twins, or the CEO in the corner office, we speak their language. And yours.

Capabilities

Integrated Marketing
  • Research
  • Strategy
  • Creative
  • Branding
  • Content
  • Video
  • Education & training
  • Digital
  • Social media
  • Media
Meetings & Events

We design and produce all the elements that comprise great meetings, for audiences of 50 to 5,000, from Hawaii to Hong Kong.
Learn more

Markets

B2B
  • Clinicians
  • Allied health professionals
  • C-suite/administrators
  • Economic buyers
  • Clinical educators
  • Sales teams
B2C
  • Patients
  • Caregivers
  • Retail customers

Clients we work with

Leadership team

Judy Kessel

Founder and Chair

“I’m always on the lookout for opportunities and partnerships, it’s just a part of the entrepreneurial spirit that StoneArch was born from.”
Judy founded StoneArch (formerly Media Productions) in 1984, growing the business from a small video production house to a full‐service agency specializing in medical device and healthcare marketing. From the beginning, her passion, vision, drive and creative spirit have shaped StoneArch’s work ethic, values and culture. In her role as Chair, Judy focuses on developing strategic partnerships, supporting the academic advancement of medical marketing and promoting the agency on a national level.

Jerrold Gershone

CEO

“Our greatest strength is finding great talent who bring something new and different—and supporting them with a work culture that empowers them to bring their best thinking to our clients.”
Jerrold has been integral to StoneArch since its inception in 1984. A founding partner, he saw the opportunities for growth beyond video, allowing StoneArch to evolve into a comprehensive healthcare and medical marketing agency. Today he uses his perspective to oversee internal operations and develop strategic partnerships to continue to guide the business forward. “We work in health and wellness, and we take a preventative, holistic approach to our culture, to the health of our own business and to our relationships with our clients. Being thoughtful and intentional about a strong work culture has ultimately served us and our clients very well for over 30 years."

Read more from Jerrold

Jessica Boden

President

“We’re experts on medical intervention and now we’re using that expertise to solve other healthcare challenges.”
Going from creative director to president doesn’t necessarily mean leaving brainstorms behind. “When I’m connected to the creation of the work it makes me even more passionate and energized about sharing what we do.” That level of cross-functionality is standard at StoneArch thanks to Boden’s focus on nurturing a healthy, collaborative, ego-free culture where great ideas can come from anywhere or anyone. A strong agency culture, Boden believes, is central to great work and great client service. “Our work is purpose-driven. We feel deeply engaged with our clients in part because of that."

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Amy Asbury

Director, Agency Partnerships

“It’s all about connecting the right people to the right solutions.”
A part of StoneArch since 2004, Amy sees her role in the agency as a bridge between “the experts out there creating healthcare solutions and the experts here at StoneArch who know how to connect with healthcare audiences.” In addition to ensuring successful client-partnerships, Amy also forges strategic alliances with outside experts to offer the best technologies and platforms to existing clients. It’s a dynamic role in an evolving industry that allows StoneArch to tap into outside experts seamlessly and offer our clients truly robust marketing plans.

Cassie Benowitz

VP, Strategy and Planning

“Any time we have an opportunity to help a client see their product in a new way—to create that ‘a-ha!’ moment—it’s incredibly gratifying.”
When you hold a degree in biology and another in chemistry, becoming a doctor or scientist feels like the only path open to you. A chance encounter that led to a contract position with StoneArch 12 years ago broadened those options for Cassie. Today, she combines her clinical knowledge with her business acumen to lead strategy—collaborating closely with creative and account teams to ensure clients’ big-picture objectives are aligned with tactical efforts. Infusing a strategic approach across teams is essential “because in healthcare we can’t afford to have just strong creative or just strong strategy. We have both, and that means we can elevate the clinical relevance of a product or service just as well as we can show why it’s exciting or meaningful to a consumer.”

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Katie Uphus

Senior Director, Operations

“I’m hard-wired to create order out of chaos, and I love being in a position to help people find ways to grow within the organization that align with where we need to go as an agency—that’s the best part of my job.”
As Senior Director of Operations, Katie relies on that hard-wiring to maintain balance and lead StoneArch’s internal teams. “When you grow up in a family with 12 kids you learn pretty quickly that without structure and order things fall apart, but with too much structure there’s not room for individual expression or creativity.” Katie is always tuned in to how to get the best outcome from a collaborative effort; she’s adept at seeing people’s strengths and letting them find ways to play to those. She believes that whether you’re developing a new brand identity or running an agency, it’s ideal to establish a framework and get consensus about where you’re headed, but leave plenty of room for unexpected ideas to emerge. "Getting everyone engaged and aligned while doing creative, dynamic work is incredibly fulfilling, especially when you can make a fair profit and contribute to the greater community.”

Phil Hoch

Executive Creative Director

“Healthcare is personal. It’s serious. It’s a real point of connection that runs the spectrum of human emotion and that’s endlessly inspiring.”
As StoneArch’s Executive Creative Director, Phil oversees all the creative that goes out the door. Before he or his team put their skills and training to work, he makes sure he’s immersed in the account from the beginning stages. “Our clients expect us to solve problems for them, and I can’t do that sitting on the sidelines when strategy is being formed. It’s my job to ask hard questions so the creative can roll into the larger strategy and form a living, breathing brand presence.” Phil believes in offering clients a variety of solutions and isn’t afraid to apply design thinking to healthcare problems. His expertise on the intricacies within the healthcare industry give him insight into what new technologies, approaches and perspectives can best be used for healthcare clients to push beyond the expected and familiar.

Read more from Phil

Rebecca Dehn

Director of Account Planning

“As our clients’ strategic partners, we have the opportunity to make a significant impact on their business. It’s really exciting to ask, “what’s preventing growth?” and then present ideas to address those challenges.”
At StoneArch, the nature of health is intervention and prevention—and, as Director of Account Planning, Rebecca takes that model to heart. Mapping out actionable strategies that drive results, she helps propel our clients’ businesses forward. Rebecca intervenes at success-defining moments to help drive growth. Having earned her M.B.A. at the University of St. Thomas, her exceptional creative eye is backed by solid business acumen. She spent 20 years on the client and agency sides, leading omni-channel, integrated marketing programs in the CPG and retail spaces. Both industries primed her for a transition to StoneArch, where her passion for life-changing products comes to life. Naturally, her preference for collaboration also made the agency an excellent fit: “The best teams are a combination of account, strategy and creative—with everyone working together to drive results.”

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