The Latest

You Only Get One Chance to Make a First Impression

May 07, 2010 | by Diane Copeland

What kind of a first impression do learners have of your training programs? Whether learning is presented in person or self-directed, you need to motivate your audience to mentally engage in the content. Otherwise, their lack of interest leads...

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Move over, Lassie, here comes Henry!

April 29, 2010 | by Jessica Boden

StoneArch Creative’s own Henry Walstead made his television debut last night on Channel 9’s Fox @ 5 newscast. Reporter Tim Blotz’s story was about an Associated Press/Petside.com poll that shows pets listen better than husbands. When...

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A Vision of Business in 2020

April 23, 2010 | by Judy Kessel The future of the advertising business was one of the hot topics at the 2010 American Academy of Advertising National Conference. I had the opportunity to participate on a panel focused on business in 2010. While I make no claims of clairvoyance,...

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Stumbling Outside the Box: Cathy Gaz at Nina’s - May 5

April 16, 2010 | by StoneArch Creative

This may seem counterintuitive, but mimes (especially former and recovering mimes) really like words. And not just the ones that involve intermittent catheters, antimicrobial agents and minimally invasive surgery. Cathy Gasiorowicz, creative...

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