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Bladder leakage floods the market

Until a few months ago, involuntary urine loss (also called bladder leakage) was barely a blip on the media’s radar screen. But now, thanks to companies like Rochester Medical Corporation (www.rocm.com), urine loss has come out of the closet and into the mainstream. With coverage from TV, web, mass market pubs, bathroom stalls, social networks like Twitter and Facebook, and even Whoopi Goldberg, bladder leakage is finally getting the attention it deserves.

This is great news for the millions of women who suffer from stress urinary incontinence. Not only are they discovering they’re not alone, they’re also learning about treatment options that don’t involve bulky pads, invasive surgery or drugs. The FemSoft Insert from Rochester Medical (www.tryfemsoft.com) is one of those options—an immediate solution that gives women control over involuntary urine loss.

The FemSoft campaign developed by StoneArch is ultimately about empowerment: don’t let bladder leakage stop you from doing what you love; pick up the phone; talk with your doctor, get relief; live with confidence! A message that deserves to be heard by women everywhere.

Comments

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posted on:
01/31

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Cathy Gasiorowicz
Cathy Gasiorowicz
Senior Writer

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