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Heading to New York…again

October 08, 2010 | by Amber Young

Last year we said gold was our new favorite color when we won a Gold Award at the Medical Marketing & Media (MM&M) Awards Ceremony in New York. We hope to continue the trend in 2010, and are thrilled to announce our nomination for a 2010 MM&M Award. The MM&M Awards honor exceptional creativity and marketing effectiveness in the healthcare industry, and this will be StoneArch Creative’s third consecutive appearance as a finalist.

This year we worked with many amazing companies, but it was our campaign for Virtual Radiologic called “Body of Work” that was honored as a finalist for Best Overall Professional Print Campaign. Virtual Radiologic Corporation, or vRad, is a premier national tele-radiology and technology company. Our campaign plan included integrating the vRad logo with eye-catching scans of human anatomy; we created arresting images and brand benefit headlines that gave radiologists and healthcare professionals something to talk about.

Our love for the work we do and the clients we work with always comes first, and we’re thrilled to be an MM&M Awards finalist for the third year in a row with the vRad campaign. It’s rewarding to see our love of producing great work recognized, and award nominations are definitely a nice reminder that we’re doing our job well.

We’ll be keeping our fingers crossed when they announce the winners in New York on October 12.