The Latest

Don’t Just Sit There

March 15, 2010 | by Diane Copeland

All learning is about behavior change. For medical device companies to be successful, they must get doctors and nurses (and sometimes patients) to change their thinking and behavior about a new technology or treatment. So it’s no surprise...

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Don’t Let the Tax Tail Wag the Dog

December 18, 2009 | by Brian Gezella

Debating a medical device manufacturer tax is complex.  On the one hand you have the proponents who believe one of the key reasons for its existence is to fund strategic and critical innovation via government managed initiatives. ...

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From the 7th floor: Social Media and the FDA - Say What?

December 10, 2009 | by Ellen Schuller

Since it held its Internet Public Meeting: Advertising and Promotion of Medical Products in 1996, the FDA has done virtually nothing to guide the industry in compliant use of the Internet. The FDA intends to deliver new internet promotion guidelines,...

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