2017 RedEye RebrandSee The Work
Reconnecting with youth and families in crisis
Since opening its doors in 1970, Twin Cities-based The Bridge for Youth has been providing life-saving services to youth and families in crisis at no cost 24/7/365. Over the past decade, however, The Bridge had lost focus, turning its attention from youth to donors. The organization was now experiencing a crisis of its own. As the winner of StoneArch’s 24-hour pro bono RedEye Rebrand, The Bridge needed to reconnect with its mission, its people and the community at large.
Since launching the new site, The Bridge has gained national support, attention and recognition. Donations include $10K from Lady Gaga’s Born This Way Tour, $100K from the Fidelity Foundation, a $110K increase in funds and length of commitment from the World Childhood Foundation. Earned media includes KARE-11 TV, Minnesota Public Relations, Minneapolis Egotist, StarTribune and MNSights. In addition, the organization was named one of MN Philanthropy Partners and Guidestar’s “Top 20 High Impact Non Profits.”
Website (Before and After)
Swapping out a copy-heavy, cumbersome and donor-centric approach for a youth-and-family-focused experience, the redesigned website feels gritty, authentic and hopeful. Front and center are the faces of The Bridge—the staff, interns and volunteers on the front lines, helping young people get off the streets.bridgeforyouth.org
The poster series features attention-grabbing statements that connect with youth at community centers, in schools and on the street.
Staff, volunteers and former clients talk candidly about teen homelessness, the critical need for safe shelter and breathtaking transformations that happen every day at The Bridge.
The rebranded YouTube, Facebook and Twitter channels continue to play an active role in helping The Bridge reach out to youth and gain a national presence.