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StoneArch Creative finds more than one way to leave a mark

July 30, 2009

For the second year in a row, StoneArch Creative has been recognized for its work by the prestigious Medical Marketing and Media Awards (MM&M). StoneArch Creative submitted two entries in the 2009 industry-wide competition and both entries were named finalists in their categories.

The first category is for Best Professional Sales Aid. The work being recognized was created in partnership with Boston Scientific. The COGNIS™ and TELIGEN™ Competitive Product Wheel tells a compelling, benefit-driven story at a “glance” to maximize the limited time sales representatives have with cardiovascular surgeons. The interactivity of the wheel was also translated as a feature on the company’s website.

The second entry to receive finalist recognition was in the Best Agency Self-Promotion Advertisement/Campaign category. The agency’s “Leave A Mark” campaign leaves no doubt of its commitment to changing the face of medical and healthcare marketing. The series of messages take common, often overused phrases and twist them into benefits using a bold and dramatic visual.
“We are thrilled to once again be recognized at the national level for our work,” said Jessica Boden, Executive Creative Director. “After last year’s win for the best Overall Advertising Campaign in Consumer Press, we are honored and excited at the possibility of bringing home the gold with two first place awards.” 
The 2009 MM&M Awards are considered the Oscars of the industry. Entries were reviewed by an independent panel of judges from all sectors of the healthcare field. Winners will be announced in October at an award Gala in New York City.