Staying awake
for good

The StoneArch RedEye Rebrand is an annual all-nighter with a purpose.
May 11th, 2017

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The 2017 RedEye winner is

Canine Inspired Change

Training therapy dogs, connecting them and their humans with local schools and youth organizations to develop social-emotional growth through specialized classes.

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Championing their compassion. Challenging our creativity.

After years of cash donations and pro bono projects, we challenged ourselves to think differently about how we gave back to our community. There had to be a better way to empower nonprofits we believed in. Could we consolidate our efforts, dedicate all of our talent and resources and develop something meaningful that would move their mission forward for years to come? Absolutely. Could we do it in 24 hours? Yes. Just make sure the coffee is strong.

See the work

Canine Inspired Change Logo
Logo

The new logo evokes a classic dog tag and the circular connection between therapy dogs, volunteers and youth.

Business Card

Simple, on-brand business cards communicate the organization’s professionalism.

Videos

We interviewed staff, volunteers, students, special education teachers and school therapists to give viewers a deeper sense of how the organization changes lives.

Videos

We interviewed staff, volunteers, students, special education teachers and school therapists to give viewers a deeper sense of how the organization changes lives.

Videos

We interviewed staff, volunteers, students, special education teachers and school therapists to give viewers a deeper sense of how the organization changes lives.

Videos

We interviewed staff, volunteers, students, special education teachers and school therapists to give viewers a deeper sense of how the organization changes lives.

Website

The new responsive website tells the organization’s story simply, clearly and visually, with messaging to engage volunteers, educators and donors.

Canine Inspired Change Brochure
Brochure

The brochure gives potential volunteers, educators and donors compelling reasons to get involved.

Liability Waiver & Course Curriculum

We created a branded liability waiver for CIC to use with schools and community partners and a one-page curriculum overview that focuses on the emotional-behavioral and communication skills students develop through CIC courses. 

Posters

We designed a series of posters to raise awareness of Canine Inspired Change in schools and community centers.

PPT Template

The branded PPT presentation can be customized for each audience—special education and social services professionals, funders and community groups.

Email Template

The new email template gives CIC a highly visual communications tool to connect with schools, donors and community partners.

Social Media

CIC’s active social media presence got a facelift with reskinned Facebook, Twitter and YouTube pages.

Social Posts

We created a series social posts to promote the Rebrand.

Photo Library

Our in-house photographer captured the connection between therapy dogs, volunteers and students in an extensive photo library.

Photo Library

Our in-house photographer captured the connection between therapy dogs, volunteers and students in an extensive photo library.

Badges

Every certified therapy team is identified by a CIC-branded badge.

Bandana

For the fashion-conscience therapy dog, the new bandana features the new logo against a slate-gray pattern.

Evaluation Form

The pre- and post-session evaluation forms feature the new brand.

Calendar

The custom-designed calendar, featuring new photos and brand, is one of CIC’s most effective fundraising tool.

Hoodie

Branded apparel—hoodies and trucker hats—makes great swag for volunteers and staff.

Trucker Hat

Branded apparel—hoodies and trucker hats—makes great swag for volunteers and staff.

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2016
rebrand

Nonprofit: One Heartland
View case study

Watch the video
2015
rebrand

Nonprofit: Magic Arms
View case study

Watch the recap
2014
rebrand

Nonprofit: Wiggle Your Toes

Watch the recap
2013
rebrand

Nonprofit: The Bridge For Youth
View case study

Watch the recap

Partners