Our approach to branding is grounded in strategy. What is the brand trying to convey? How does it act? How does it make us feel? The essence of the brand shapes its personality, voice and look, and establishes the foundation for everything that follows—website, advertising, social media, product training, sales tools and more. What connects them all is a compelling brand identity and story.
Brands can (and should) evolve, but they need to stay true to who they are and what they promise. If a company is known for developing intuitive health technology solutions, for example, we’d expect their website to be equally intuitive. In other words, a brand is more than its logo, color palette or imagery. It’s how it behaves at every touchpoint.
We can help you find the most relevant and powerful zone for your brand, and build a foundation that supports your marketing.
“StoneArch has completely reenergized the Medela brand with their unique blend of industry knowledge, consumer intelligence, clinical experience and smart creative.”
– Kim Aasen, Director of Integrated Marketing Communications, Medela, Inc.
“The most relatable brands hit on something that goes way beyond logos, graphics and headlines. They connect to their audiences in ways that make them feel something.”
– Phil Hoch, Executive Creative Director, StoneArch