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Branding a concept to change the market
We spend roughly 90% of our time indoors, a slightly alarming statistic that was the catalyst behind the Well Living Lab, a collaborative effort between Mayo Clinic and Delos. The Lab is a first-of-its-kind research facility designed to study the real-world impact of indoor environments on human health. The goal is to produce data that will lead to new technologies that actively improve health.
Without a brand identity or compelling story, however, the team was struggling to sell the concept. StoneArch helped transform the Well Living Lab from a theoretical idea into THE hot ticket for early adopters at the 2015 Transform Conference. Since its launch, the Lab has generated national media attention from Wired, Forbes and Fast Company.
The mood board conveys the overall brand system, including logo design, tagline, color palette, typography, icon style and voice.
The responsive website poses questions that get us to think differently about life indoors. Graphics, lifestyle imagery and data points connect people with research and science, while the blog dives into the thinking behind the research. To engage consumers, we developed a presence for the Lab on Facebook, Twitter, LinkedIn and YouTube.welllivinglab.com
Well Living Lab sell sheets highlight key points that appeal most to investors and academic partners.