project samples

Training is key

Training is key

The product training manual provided the heart of the story for sales reps. Now showing slide:
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Driving booth traffic

Driving booth traffic

Leveraging the core creative extended to industry ads and ads in conference programs. Now showing slide:
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StoneArch understood what was differentiating about our product. Then they really made it come to life by developing a concise and compelling way to communicate it.

Lissa Garcia

Product Manager,
Bard Peripheral Vascular

They had no Rival

Stepping in on a product launch that was well underway, StoneArch Creative helped this client define crucial launch requirements. We asked the vital questions: what is your messaging strategy, your key take-aways and your unique selling proposition? We developed a powerful messaging statement that honed in on the competitive advantage of this PTA Dilatation Catheter.

All in the messaging

It was all about the proprietary Checker Technology that offered unmatched trackability and about the product’s application to a variety of anatomies. In this product launch, establishing name recognition was as important as claiming the benefit position.

Checkmate the competition

Our core creative built value and equity into the product name with a strong, definitive statement of success. Visually, we supported that message with a memorable and immediate winning personality for the product. The creative became the basis for a full line of product launch materials: product brochure, training manual, booth graphics, fulfillment collateral and advertising for clinical journals.  All of the materials were conceived, written and produced by our team of medical marketing professionals and hit the mark with the client and with the audiences!