Dakota County Technical College

- Award winners
- Branding
- Campaign
- Interactive
- Learning
- Meetings
- Print
- Product launch
- Social media
- Video/TV

Showcase the Brand

A powerful new tagline and color palette brings DCTC to life Now showing slide:

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Simply usable web

A sleek, functional, modern look allows easy access for students Now showing slide:

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Real world learning

DCTC materials now reflect a technical college for today's world Now showing slide:

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Video: Overview

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Video: Nanoscience

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Video: Transportation

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Video: Medical Assistant

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TV: Reaching Out

Dynamic blend of music and visuals reaches out to prospective students Now playing video:

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You made us feel like this wasn’t just a job for you, but something for which you felt that same level of passion as we have. That doesn’t happen with most agencies.

Erin Edlund

Director of Marketing & Communications, Dakota County Technical College

Real Education. Real Results.

Set foot on the campus of Dakota County Technical College (DCTC) and you’ll have a completely new perspective on post-secondary education. DCTC has a 95% job placement rate for their graduates. It was our task to help overcome preconceived notions about technical training. We wanted the world to see the quality and value of the college-level academic programs DCTC offers.

Mission: Education for Employment

DCTC is a vibrant academic community offering hands-on education and training for students and working adults. We immersed ourselves in the school and its culture. We conducted research on community and technical colleges within 30 miles of DCTC to see what other community and technical colleges were offering.

Step One: Reinforce the DCTC brand
We knew we had to bring the DCTC brand into the new millennium to reflect the quality of real-world education offered. We did it by building on the brand equity of the DCTC logo. We also developed a powerful tagline focused on the key benefit of a DCTC education. “Real Education. Real Results.” captured the brand promise. A bright and bold color palette gave new life to the DCTC brand and became the graphic treatment on the website template and videos.

Step Two: Seeing is believing
We also needed to communicate the various programs available to prospective students. We did it in 57 separate videos that captured each academic program and campus offering. Videos included a school overview, and highlighted programs ranging from Nanoscience Technology to the only certified Wood Finishing Technology program in the United States that is affiliated with the Smithsonian Institution. Check them all out on dctc.edu.

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