do-groove Website
Entertaining & Enlightening
Entertaining & Enlightening
When I’m at a Minnesota Wild game and I see a commercial that ends with do-groove.com, I’m proud of the work and our involvement in such a worthwhile effort.
Paul Lyrek
Development Manager
StoneArch Creative
Groove your body
Consumers know the “do” campaign for its lively television ads and billboards that encourage people to live more active and healthy lifestyles. When we partnered with Blue Cross and Blue Shield of Minnesota, it was time to develop a consumer-friendly website.
Technical expertise
The do campaign had three existing websites. We needed to merge them into one, which meant re-architecting, redesigning and rewriting all three sites with a single, consistent tone that reflected the overall do campaign.
Speaking of consumers
In creating the website strategy, we knew we wanted to put more emphasis on user needs. This meant intuitive navigation and consistent graphics, as well as implementing an easy to use administration tool for updating content and getting site analytics. do-groove.com is an engaging, brand consistent site that gives consumers information about do.at work, do.in action and even a do.store.
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