Flexitouch®
Dynamic Website
Dynamic Website
Dynamic Support
Dynamic Support
Video: How to Use It
Video: How to Use It
We were very pleased with the level of service we received, from the ongoing communication to the close attention to timelines and budget. And, of course, the awesome outcome!
Janel Wittmayer
Flexitouch Business Director
Tactile Systems
When light is right
Lymphedema – it’s a medical condition not many people talk about. It occurs when lymphatic fluid cannot circulate through the body. The result is an accumulation of fluid, most commonly in the torso and limbs, which can be painful and impact the patient’s quality of life.
Exceptionally light. Dynamically right.
The best lymphedema treatment occurs literally in the hands of a physical therapist. Still, patients need to continue home-based therapy. And no home-based treatment even came close to a therapist’s gentle, light touch – until the revolutionary action of Flexitouch. Flexitouch simulates the dynamic pressure that causes tiny lymph capillaries to open and allow fluid into lymph vessels.
Making it obvious
Instantly communicating Flexitouch’s unique mechanism of action was the key creative challenge. We needed to get the clinicians and patients to understand how it worked as well as why it is the best at-home treatment option. Using a borrowed interest approach, beautifully curved ferns communicate the gentleness of the action while mimicking the curved, patented chamber design of the product. The creative became the basis for a comprehensive market push that included promotional brochures, booth graphics and the company website.
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