


Dave Roberts
Vice President of Sales
Medtronic CRDM
A tough, gritty “street” approach motivated this sales force to approach the marketplace in a new way.
The street – the marketplace – was more competitive than ever for this client. They needed to listen and connect with the sales force. In this event we developed a message strategy that asked the audience to face the competition, look them straight in the eye and hold their territory. We set aside decorum and rules and aggressively supported the message that superior products and service, the right attitude, and relentless execution will push the competition away before they begin to move onto your street.
With over 20 years of experience in meetings and events, we know how to connect with the audience and create an interactive, relevant experience based in the message. We started with an assertive theme and weaved the message throughout the story. From invitations and set designs to straight-talking presentations, attendees walked away ready to take back the streets.
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