GN Resound

Humor Campaign

Saying it with humor can sometimes make the biggest bang in the marketplace. Now showing slide:

1 / 10

Friends & Family Campaign

Not missing out on the good times is what this campaign is all about. Now showing slide:

1 / 10

Living Your Life Campaign

It’s a loud, loud world we live in and here we demonstrate the impact everyday life can have on one’s hearing. Now showing slide:

1 / 10

Try dot Website

Creating a multi-layered website for consumers and dispensers served as a single access point for product information, consumer marketing materials and sales information. Now showing slide:

1 / 10

slide 0
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide

Using humor effectively can be tricky. In this direct-to-consumer campaign it worked because we fully understood the need and the audience.

Jessica Boden

Executive Creative Director
StoneArch Creative

The smallest thing

Shifting the paradigm was the core of a product launch campaign featuring the smallest available behind-the-ear (BTE) hearing instrument, dot™.

Hear it like it is

When GN Resound asked us to launch their newest hearing aid, we went strategic. We knew we had to differentiate the dot from its competitors with a clear, compelling message. And we knew that the baby boomer generation was experiencing hearing loss at an amazing rate. But first we had to demonstrate to boomers that they did, indeed, suffer from hearing loss – whether they were ready to admit it or not. And then we had to motivate them to act.

A booming market

Knowing the personality of the target market (bold, fun, quality driven and youthful), we created three distinct campaigns for dispensers to choose from when customizing a marketing program. Each featured a different approach tailored to appeal to the boomer generation. The Humor Campaign recognized the confusion hearing loss can cause. The Friends and Family Campaign appealed to the audience’s desire to remain a vital part of life. Living Your Life focused on the possible causes of hearing impairment. Marketing materials for each campaign were available to dispensers on the dot microsite we created. The microsite featured a user-friendly interface that spoke to all parties – consumers, hearing professionals and dispensers.

We hit GOLD

StoneArch Creative received the 2008 Gold Award from Medical Marketing & Media (MM&M) magazine for Best Overall Advertising Campaign in Consumer Press for its GN ReSound product marketing campaign. While we’re proud of the recognition, we’re equally proud that we were able to maximize a limited budget and create a campaign that solicited extremely positive feedback from dispensers of GN ReSound’s dot.

Visit the website »