healthy-pregnancy.com
A Website for New Moms
A Website for New Moms
Focusing on the Me in Mommy
Focusing on the Me in Mommy
This robust website pulls 200 visits a day from every state.
Pregnancy goes live
Empowering women to take care of themselves during and after pregnancy was the impetus behind a robust overhaul of an existing web portal.
Knowledge is power
healthy-pregnancy.com showcases UnitedHealthcare’s commitment to the members of their health plans. The site details through engaging, intuitive and consumer-friendly interactions what women can do to achieve pregnancy, have a healthy pregnancy, and obtain the best possible care after pregnancy.
It’s all about Mom(me)
A companion marketing communications kit called Mom(me) was branded, written, designed and produced as a mechanism to drive prospective members, new members and women receiving prenatal care from a plan provider to the healthy-pregnancy.com website. By literally focusing on the me in Mommy, we captured the intent of the overall Healthy Pregnancy initiative.
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