Minneasota Ovarian Cancer Alliance

It's time to OvaryAct!

Ovarian cancer is insidious and can be deadly. Its symptoms are non-symptoms for most women: bloating, fatigue, abdominal discomfort. The Minnesota Ovarian Cancer Alliance needed to help women understand that ovarian cancer does have signs, and it can be diagnosed in its earliest stages.

Empowering the fight

Creating an emotional rally cry for this public awareness campaign was essential if we wanted to break through the clutter of informational campaigns aimed at women. It was imperative that we be thought-provoking and educational. The objective was to teach women to recognize the often subtle symptoms and motivate action.

Listen to your body

“It’s Time to OvaryAct” gave women permission to listen to their bodies and take action. Focusing on the symptoms of ovarian cancer, the campaign took advantage of traditional and non-traditional advertising to reach a broad audience. Billboards, bathroom stall advertising and a microsite all launched simultaneously to increase the impact in the market.

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