My Tweet Wish

5 days/5 grand/5 causes

Occasionally, there really is a free lunch—no strings attached, no complicated rules, no special qualifications. Enter My Tweet Wish, a Twitter-based campaign that harnessed the power of social networking to influence our tradition of charitable holiday giving.

Intentionally simple, My Tweet Wish awarded $1,000 grants on each of 5 days to the organization with the most tweets during that 24-hour period. The only requirements were a Twitter account, 501(c)(3) status and a relentless drive to win. In addition to promoting My Tweet Wish to our personal causes, we tapped social platforms like Facebook, LinkedIn, online business and news media, Twitter and blogs to reach beyond our current cadre of friends (and “Friends”), fans and followers. By midnight of Day 5, mytweetwish.com had generated more than 7,350 tweets for and from dozens of local, national and international charities.

Equally important, the campaign gave grassroots organizations—Minnesota Ovarian Cancer Alliance, Ann Bancroft Foundation, Homeward Bound Dog Rescue of Minnesota, Wolf Ridge Environmental Learning Center and Secondhand Hounds—the confidence to compete with high-profile charities for the same funding pool. The ultimate win-win. Learn more about the campaign.

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