Prepacyte CB
A New Visual Interpretation
A New Visual Interpretation
The brochure and exhibit display you created for us was a huge success at the International Cord Blood Symposium, and measurably brought the product to a new level of customer acceptance.
Gayl Chrysler
Vice President Cellular Technologies and Clinical Affairs
BioE
A clear alternative
PrepaCyte CB cord blood processing provides a better option for recovering cord blood cells. The goal was to communicate the key benefit of high-quality cells recovered as well as more cells recovered.
Taking a different path
Stepping out of the traditional approach to biotech marketing, we created a campaign theme that became the foundation for promotional materials as well as booth graphics at industry conferences.
Recovery without the red
Recovery without the red uses a borrowed interest approach that combines a unique message and visual strategy that is competitively differentiating. The visual of a clear apple, without the red, is a graphic representation of the brand promise to recover high-quality cells by processing more of the red blood cells out. The effect is an unexpected, yet brand relevant, visual identity.
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