St. Luke’s
Prevention is Key
Prevention is Key
Online & On Message
Online & On Message
Video: Building on Trust
Video: Building on Trust
Video: Building on Trust II
Video: Building on Trust II
In year two, we wanted to capitalize on the resounding success of the “Humanity” message by extending it more specifically to each of St. Luke’s services and clinics.
Wayne Walstead
Creative Director
StoneArch Creative
Extending Humanity
In 2009, we introduced State-of-the-Art Humanity as St. Luke’s new brand platform. The message, which reinforced the healthcare system’s reputation for high-touch, high-tech care, resonated well with consumers, physicians, staff and the leadership team. The 2010 campaign builds on this theme by highlighting St. Luke’s commitment to protecting—not just restoring—the health and well-being of the community.
Multi-channel approach to reach multi-region audience
Because St. Luke’s serves 17 counties across three states, including Duluth and surrounding areas, the media strategy needed to target multiple consumer audiences throughout the upper Midwest. Marketing and advertising channels include television ads, a customized health-focused newsletter, outdoor advertising and print ads. To expand St. Luke’s reach, the media strategy features online marketing tools, such as banner ads, search engine optimization, Google AdWords and clinic-specific microsites, due to launch in the coming months.
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