St. Luke’s

Compassion & Technology Merge

This multi-layered campaign leverages a solid reputation for compassionate care and extends it to advanced technology. Now showing slide:

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State-of-the-Art Website

State-of-the-Art Humanity anchored the tone of the St. Luke’s website. Now showing slide:

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Video: A Perfect Blend

This TV spot demonstrates how high tech and high touch merge into one. Now playing video:

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Video: A Perfect Blend II

This TV spot again creates a compelling blend of high tech and high touch. Now playing video:

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Market research confirmed St. Luke’s compassionate care position. This campaign showcases their advanced diagnostic capabilities as well as further extends their compassionate care competitive advantage.

Jonathan Comito

Director, Client Services
StoneArch Creative

State-of-the-Art Humanity

Brand boldness that is authentic never misses the mark. Our State-of-the Art Humanity campaign for St. Luke’s hospital and clinics creates an emotional tie between a reputation for high-touch care and the high-tech care of advanced medicine.

Message is key

Before developing a new brand platform, our market research confirmed St. Luke’s solid reputation as a compassionate, patient-centered health care facility. Consumers, however, were not as aware of its advanced medical technology.

Hitting the streets

State-of-the-Art Humanity was a full-on push to alter consumer perception. The campaign included two television commercials, four radio spots, outdoor advertising, print ads, direct mail campaigns, internal communications and website design. The State-of-the-Art Humanity theme was also leveraged for the hospital’s annual report.

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