3M Steri-Vac™ Sterilization Systems

Equipping the manufacturer

When it comes to selling medical equipment like a sterilizer, a sales rep ideally has features, benefits, cost comparisons and the technology story at their fingertips. But what if they could do all of that AND bring their customer prospect inside the sterilizer to understand the effectiveness of the sterilant, how it works and why it is the best market choice?

A 100% Solution

It was the “What if” that became the impetus behind an interactive, compelling and flexible sales tool that puts sales rep in full control of the sales situation. The result was an interactive program that allows the sales rep to tailor a presentation to each potential customer and their unique needs and situation.

Animating understanding

A sleek, stainless background anchored the presentation featuring interactive tabs sections that allowed the sales rep to walk through the key messages and selling points of the product. When explaining the Steri-Vac™ solution, we used animation to pull the viewer “inside” the product. A complicated story became visual when we animated how the “seek and destroy” sterilant moves from chamber to chamber. We again used animation to demonstrate how the system’s aeration advantage can impact safety concerns.  Sales reps found that by bringing the 3M™ Steri-Vac™ Sterilization Systems to life, they were able to describe, discuss and teach the potential customer in a way that was customized and engaging.