Stratasys: Eye of the Tiger

2010 Global Conference

2010 was the year of the tiger, according to the Chinese calendar and to Stratasys, Inc., a leader in 3D Printers and Direct Digital Manufacturing. With Hong Kong as host for its 2010 Global Sales Conference, we wrapped the meeting around the theme, Eye of the Tiger.

The tiger proved a powerful metaphor for the international audience of distributors, re-sellers and channel managers. Woven into the presentations, interactive games and breakouts, the theme helped galvanize the audience around the company’s go-to-market strategy, short-term goals and future growth.

To paraphrase a familiar adage, the tiger is in the details. StoneArch worked with senior leadership to develop content, speaker support and coaching for their presentations. In addition, we created and facilitated customized presentation skills-building workshops for both English and non-English speaking attendees.

From the dynamic theme to the cohesive messaging, Eye of the Tiger was an immersive, energizing experience. By the close of the conference, the audience was charged up and ready for action.