project samples

Learning Online

Learning Online

Extending an inservice program as an online opportunity made this training tool even more relevant. Now showing slide:
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Visualizing a Main Benefit

Visualizing a Main Benefit

Product benefit anchored an important educational reference poster. Now showing slide:
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We really appreciate StoneArch's work, your creativity and energy helped us move our marketing program up a notch!

Mary Glennon

New Products Marketing Manager
3M Medical Division

It’s all in the delivery

Our long-time partner 3M Healthcare needed to launch an option to their highly successful Tegaderm™ IV securement dressing amid new regulatory and industry concerns regarding hospital acquired infections (HAI). They sought our help in determining how to use an educational approach to support marketing needs.

When the best gets better

Long recognized as a leader in this product category, the name Tegaderm™ was often used by clinicians when referring to non-Tegaderm™ dressings. The only product launch from 3M Healthcare in 2008, Tegaderm™ CHG added an antimicrobial gel pad to the product. We needed to establish and communicate the unique properties of Tegaderm™ CHG as well as reinforce 3M Healthcare’s position as the industry’s innovation leader.

Making a show of teaching

Knowing how adults learn is as important as knowing what it is you want them to learn. Teaching, informing and motivating a busy clinician audience meant we needed to create an engaging CEU-approved inservice module. With ever-increasing industry concerns regarding HAI’s, we also needed to make a compelling case for how Tegaderm™ CHG addresses this issue. We took scientific and technical information and made it relevant to clinicians by focusing on the benefit to the patient. The training shows application on the internal jugular, subclavian and peripheral sites.

Learning supported

The inservice was presented by the sales rep to clinicians at scheduled times at the facility. It also had to be accessible to those who did not attend the inservices. So, we created a CD-ROM of the program and made the training accessible on 3M’s website . To reinforce ease of use of Tegaderm™ CHG IV securement dressing, we created a poster with color illustrations that vividly detailed the application and removal process. The poster was used for additional training as well as a reference at the nurses’ station. A technical brochure supported the science behind the innovation of Tegaderm™ CHG by featuring clinical and research support.