Virtual Radiologic

- Award winners
- Branding
- Campaign
- Interactive
- Learning
- Meetings
- Print
- Product launch
- Social media
- Video/TV

Seeing is believing

Print ads and tradeshow booth graphics Now showing slide:

1 / 10

vRad online

Extending the campaign through online display ads Now showing slide:

1 / 10

Video: vRad Events

An overview of vRad, perfect for tradeshows and events Now playing video:

1 / 10

Video: vRad Results

The new way to get radiology reports and key images—no matter where you are—right to your Apple® iPhone® or iPad™ Now playing video:

1 / 10

slide 0
slide
slide
slide
slide
slide
/images/uploads/Video0_A162-5768_vRadTradeshowLoop_SC_2009_Web.flv

slide
/images/uploads/Video1_A162-5924_vRadResults_vF_SC_2009_Web.flv

slide

We needed strategic thinking and memorable creative to jump-start our message. The StoneArch team provided all of that in our award-winning campaign.

Les Mann

Vice President Sales and Marketing
Virtual Radiologic

Body of Work

When Virtual Radiologic (vRad), the nation’s premier teleradiology provider, was expanding its product and service solutions beyond scan interpretation and consultation, they needed to leverage their brand position with a fresh market approach. That meant repositioning the company as the foremost virtual radiology innovator and the leader in radiology technology without compromising its standing as the teleradiology experts.

StoneArch Creative developed Body of Work, a campaign that highlighted the vRad brand, market category and technological focus. Integrating the vRad logo with scans of human anatomy, we created arresting imagery with brand benefit headlines. The campaign elements included print ads, online banner ads, animated booth graphics, and a YouTube video. The campaign received the Gold Award at the 2010 Medical Marketing and Media Awards in the category Best Overall Professional Print Campaign.