Woodwinds Orthopedics
Inline with Online
Inline with Online
Getting the Word Out
Getting the Word Out
All-in-one
All-in-one
Join the movement.
Woodwinds Health Campus offers a comprehensive, patient-centric approach that combines medical excellence, integrated health modalities, and a healing environment. When the hospital wanted to extend their reputation as an orthopedic specialty center, it was our job to help define how that could be accomplished.
Strategy first
We took our client through a comprehensive process to develop a strategic approach. Narrowing the focus to total joint replacements, we were able to create a targeted campaign that reached out directly to consumers.
It’s not your Grandpa’s surgery
Total joint replacement, whether a knee or hip, is becoming more prevalent in a younger, more active demographic. We needed to spread that message in ways that broke through the stigma of total joint replacement.
Join the movement
We challenged people who may have been postponing a total joint replacement to join the movement. We did so using billboards with a bigger-than-life visual and a compelling microsite that included actual patient stories. A fulfillment brochure was also sent to interested consumers.
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