StoneArch brought home gold and silver from the 2015 Healthcare Marketing IMPACT Awards, sponsored by Modern Healthcare and Ad Age. In addition to recognizing the industry’s best advertising, marketing and communications campaigns, the awards celebrate “work being done to create and implement ethical messaging in healthcare,” according to Ad Age.
Project Stealth: Launching a Sneak Attack on Cancer won a gold for Integrated Campaign of the Year. RedEye Rebrand: Magic Arms took silver in the Community Outreach/Advocacy category. Project Stealth, an edgy brand and grassroots crowdfunding campaign, raised more than $450,000 from individuals and small foundations, moving a promising new cancer therapy from lab to clinical trials. Magic Arms, winner of StoneArch’s annual pro bono initiative, had a brilliant exoskeletal device but no brand presence. Within a single 24-hour period, StoneArch transformed a complex technology into a highly appealing brand, complete with logo, responsive website, social presence and marketing collateral.