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Our formula for thinking big and being relevant
All marketing communications projects—every campaign, launch and initiative, regardless of scope—have distinct phases. And for years, we avoided defining the process we use. Every product/service/situation is different, so how could one process work for all?
But the more products, therapies and services we positioned and marketed, the more clear it became that there is definitely a consistent framework that guides us. The weight of each phase—the emphasis and time spent on strategy, creative and execution—is what varies. Sometimes immensely.
Any marketing effort can benefit from a disciplined approach to strategy, creative and execution. At StoneArch, we use a collaborative process called I-D-E-A.
With your help, our entire team takes a deep dive to thoroughly understand the subject matter and the challenge at hand.
Learnings and insights are distilled into spot-on strategy and positioning.
Distinct, relevant creative approaches are developed that express the positioning in unique and compelling ways.
The creative comes to life through tactical executions that connect in meaningful, authentic ways.