MINNEAPOLIS – April 13, 2015 – StoneArch, the Minneapolis-based health and medical marketing agency, has been selected as agency of record for Medela, Inc., the world’s leading provider of breastpumps.
“StoneArch’s industry knowledge, combined with their expertise in connecting with both consumers and clinicians, makes them the perfect choice for us,” said Kimberly Aasen, Director of Integrated Marketing Communications at Medela. “We’re looking to them for strategic insights and creative support as our brand grows.”
Purchase patterns for health and wellness products are shifting as clinicians and payers become more involved in the decision process for consumers. The new market dynamic creates an opportunity for Medela to educate consumers and professionals as they seek to understand this change and look for referrals from a clinician audience, something that StoneArch knows how to do.
“Medela’s already done the footwork—their proven research-based technology will resonate with clinicians,” said Jessica Boden, StoneArch President. “They’ve also built an incredibly strong community of moms who look to them and each other for support. We’re looking forward to helping Medela connect with these millennial moms and their families in new ways.”
About Medela, Inc.
Founded in 1961 by Olle Larsson and headquartered in the Canton of Zug, Switzerland, Medela is owned by the Larsson-Rosenquist Family Foundation and continues to grow under the leadership of the Larsson family. Medela concentrates on two divisions: “Breastfeeding,” leading in the development and production of breastfeeding products, and “Healthcare,” engineering and manufacturing highly innovative medical vacuum technology solutions. Medela conducts fundamental research together with leading scientists, medical professionals and universities, and uses the research results in the development of its products. Medela has 18 subsidiaries in Europe, North America and Asia, and together with independent partners distributes its products in more than 90 countries. The company employs around 1,500 staff worldwide, 330 of whom are located in the Canton of Zug. www.medelabreastfeeingus.com