Breathing new life into a proven technology

  • Brand strategy
  • Creative
  • Content
  • Digital

Who we helped

Veran helps pulmonologists achieve definitive lung cancer diagnoses with its revolutionary SPiN System™ technology. But few pulmonologists could see what set Veran apart. Our charge? Show (don’t tell) how and why Veran was different.

What we did

Clear navigation to the target is a big win for pulmonologists. So, we created clear messaging to share that story and immersive design experiences to bring the technology to life on a brand-new website. We also incorporated the new brand in a range of print pieces: brochures, sell sheets and more!

Why it worked

We hit the ground running. Through in-person message testing at a key pulmonology conference, we learned what worked. Armed with feedback, our aim was true—and we hit the mark.

How it succeeded

spike in organic traffic

boost in time on page

Best website


Best branded website for HCPs

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