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Medela Through it all Video Wins Telly Award

StoneArch / Jul 19, 2016

 

Twin Cities-based health and medical marketing agency StoneArch has been named as a Bronze winner in the 37th Annual Telly Awards.

The agency’s award-winning video is part of a North American brand campaign for Medela, Inc., the leading provider of breast pumps in the US. The Through it all campaign features advice and support from millennial families around the nation about how they make breastfeeding work. In the first six months of the campaign, the video reached a total of 1,970,841 viewers and helped Medela generate meaningful conversations from mom-to-mom via social media.

“The inspiration for the campaign came from our social community of Medela moms,” explains Susan Rappin, VP of Marketing at Medela. “When asked if they had wisdom to share with other moms and families, the outpouring of support was overwhelming.”

The video, which anchors the online content hub for the campaign, creates true brand disruption by reflecting the diverse, imperfect and sometimes chaotic lives of today’s young families. “We are delighted Through it all has won a Telly Award and thankful to StoneArch for their collaboration and tireless dedication to bringing these stories to life,” says Rappin.

“We are so proud of our work on this campaign and the opportunity it has provided to tell real stories from real families,” says Jennifer Mugnaini, Account Director at StoneArch. “It’s an honor to share this award with Medela, and we continue to be inspired by their passionate support for moms and families along their breastfeeding journey.”


About the Telly Awards

The Telly Awards is the premier award honoring the finest in film and video productions. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. tellyawards.com